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Company
Natural Harmony Foods, Inc. is an innovative new company
that has developed and marketed unique, healthy natural
protein foods, addressing a growing market need. The
first products developed by the Company address the
ground meat consumption habits of millions of consumers
who have some level of concern about the possible
negative health consequences of meat consumption. Under
the SoyLean®
brand, the Company combines lean natural meat with
fat-free and heart healthy soy protein. The resulting
products offer the nutritional benefits of “veggie
burgers” but with the taste and texture of real meat.
These are the first meat products to carry the soy
cardiovascular claim: “25 grams of soy protein a day as
part of a diet low in fat and cholesterol may reduce the
risk of heart disease.”
The
Company’s initial products, SoyLean®
Flame Broiled Patties and SoyLean®
Fully Cooked Crumbles, offered the great taste of lean
ground meat blended with "Heart-Healthy" soy protein.
The Company’s trial products were sold during 2002 and
2003 in the fresh meat case of Southern Florida Publix
Markets. After successfully marketing the products for
over 10 months, the Company made a strategic decision to
withdraw from the market, and to reenter later as a
broader line of frozen products with the same great
recipe and unique consumer benefits.
Products and Services
In
addition to SoyLean®
Flame Broiled Patties and SoyLean®
Fully Cooked Crumbles, Natural Harmony Foods will offer
Pork Patties, Chicken Patties, Chicken Strips and Beef
Meatballs. These new products have now been developed
using all-natural meats. Broadening the line will
increase brand visibility and revenue per store stocking
without a significant increase in introductory costs.
The
Company also plans to introduce other new products and
services within the next two years: a) “Good Things
Meet” product line – a line of frozen full meals, which
like SoyLean® are high in protein, low in
fat, low in saturated fat and meet the requirements of
the "Heart-Healthy" claim. In these entrees, the
“SoyLean®” protein component will be
complemented with healthful side dishes containing
fiber, lycopene and high anti-oxidant ingredients; b)
Food Services to restaurants, including fast-food
chains, school systems, country clubs and hospitals.
Natural Harmony has already initiated a successful
positioning effort for its products with several of the
major players in this services market.
Markets
There is an obesity trend that has reached epidemic
proportions in all of the Western nations.
There are more than 100 million Americans with
high cholesterol, and more than 30 million obese
children. These demographics present a huge target
market for Natural Harmony. Consumers with high
cholesterol tend to watch their dietary intake to avoid
cholesterol, and baby boomers do not like the fact that
they are aging. The recent heart problem experienced by
President Clinton has been a further wake-up call for
middle aged Americans. These groups are the Company’s
prime target market, a market that generated retail
sales of over $90 billion in 2003. |
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Natural Harmony Foods, Inc.
NHYF.pk
Recent Price:
$0.05
Outstanding
Shares:
51.3 million
Headquarters:
Ft. Lauderdale, FL 33306
Company Contact:
Sam Dewar, President, 954-315-1760
Industry:
Natural Foods
Years In Business:
2+ years
Investor Relations
Contact: 703-734-5650
Web Site:
http://www.naturalharmonyfoods.com/
Management
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SAM D. DEWAR
President and CEO
A seasoned food industry executive, Mr. Dewar brings three
decades of sales, marketing and operations management experience
to Natural Harmony Foods, Inc. Notably, Dewar was general
manager of the cookie and cracker division of Pepperidge Farm
for Campbell Soup Company, vice president of Uncle Ben's, and
president of the M&M Mars Snackmaster division.
While at Campbell, Mr. Dewar headed the company-wide team
that first incorporated vegetable proteins into Campbell
products. To date, Mr. Dewar has introduced over one hundred new
food products.
Mr. Dewar earned his MBA from the University of Pennsylvania
Wharton School and his BA from Duke University.
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Competitive Strategy
Natural Harmony’s
competitors produce either all-meat based or all vegetarian based
products. The Company believes this has created a gap in the market for
consumers who enjoy the taste and texture of real meat, but want lower
fat and are aware of the healthful benefits of soy. Natural Harmony
products represent a whole new category of products with this blending.
Consumer research and Natural Harmony’s experience confirm that
consumers want healthier versions of familiar foods, which require
little or no taste sacrifice. The Company’s strategy is to: a) Focus on
major trends: Interest in healthier versions of familiar foods, which
require little or no taste sacrifice, b) Create a new category: A hybrid
of meat and soy, which has the taste and texture of the meat with the
health attributes of soy protein, c) Create memorable brand names and
become the leaders of this new category of foods, d) Preempt competitive
entry with the timely development and introduction of an array of new
products.
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